Kenya’s real estate market is experiencing a surge in interest from foreign investors and the Kenyan diaspora, positioning the country as a top investment destination. As global real estate markets grapple with inflation, rising interest rates, and economic instability, investors are looking for stable and affordable alternatives with high returns.
Kenya has emerged as a strong contender, offering unique opportunities that set it apart from other markets. With a mix of accessibility, cost-effectiveness, and strategic advantages, the country is becoming increasingly attractive to real estate investors.
According to the director of Famyard Enterprise Limited, George Ndumia, the growing economy, improving infrastructure, and a rising demand for housing, Kenya’s real estate sector is poised for continued growth, cementing its place as a key player in the global property market realtors are using virtual tours, high-quality videos, and interactive 3D models to showcase properties to potential buyers abroad.
“Social media platforms, dedicated property websites, and online webinars have become critical in reaching diaspora clients who cannot physically visit properties before making a purchase. We have also embraced WhatsApp and Zoom consultations to offer real-time engagement with potential investors,” he said.
He added that flexible payment plans and mortgage solutions are also becoming more common.
“Recognizing that many diaspora buyers may not have large upfront capital, developers are allowing buyers to pay in installments, ensuring they can invest in property while still managing other financial obligations abroad. This approach has significantly increased the number of Kenyans in the diaspora investing in homes,” he said.
Developers are focusing on high-end estates with modern designs, smart home technology, and world-class amenities. Areas such as Nairobi’s Karen, Kiambu’s Runda, Kilifi’s beachfront, and Nanyuki’s scenic locations have seen an influx of investors seeking vacation homes, rental properties, and retirement residences,” he said.
He added that to build trust and eliminate doubts, realtors and developers are actively engaging with diaspora investors through property expos and investment forums in major cities worldwide and that realtors and developers are now making direct trips abroad to meet potential buyers and promote Kenyan real estate investment opportunities.
These trips include attending international property expos, hosting networking events, and working with diaspora organizations to present investment opportunities
“These events provide an opportunity for buyers to interact directly with developers, ask legal and financial questions, and gain confidence in the investment process. Some companies also organize site visits for diaspora clients when they visit Kenya, ensuring they see the properties firsthand before making a decision,” he said.
Source: Standard Media